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Senior Marketing Manager

CHICAGO-60637, IL, US
07/31/2020

-

Required Skills

graphic designs

Company

Infinity Consulting Solutions, Inc

Experience

6 to 8 Year(s)

Job Description

Senior Marketing Manager

Description

We are searching for an action-oriented Senior Marketing Manager to join our client's rapidly growing team.

This position will be responsible for B2B brand strategy and content marketing capabilities, including go-to-market strategies, creating short- and long-form written pieces, as well as the creation of video and other media assets.

This position will collaborate with key stakeholders across the company (particularly Sales and Product), will manage a Marketing Coordinator and will play a key role in building the company brand and driving growth.

What you will do:

STRATEGY | Collaborate with company leadership, develop insight-driven brand and marketing strategies, brand positioning and go-to-market campaigns

PLANNING & EXECUTION | Plan and successfully execute integrated, multi-channel marketing plans that drive brand awareness, lead generation and conversion

Manage marketing calendars and campaign planning with Marketing Coordinator

Organize, manage, and implement marketing executions to ensure timelines and deliverables are met

Manage campaign performance tracking and reporting to ensure ability to analyze and attribute success of all marketing efforts

CONTENT CREATION | Conceptualize, design, and create visual and written content for Marketing and
Sales needs, including but not limited to:

Graphic designs (brand assets, icons, infographics, animations, templates, etc.)

Video assets (product demos, launch teasers, corporate assets, etc.)

Short- and long-form written content (product messaging, white papers, blogs, etc.)

Promotional materials (product launch, user engagement materials, etc.)

Oversee Marketing Coordinator's content creation and deliverables

Maintain and uphold brand guidelines internally and with agency partners

COMPETITIVE Client | Conduct regular analysis and research of our competitors' activities to develop recommendations that positively impact growth

TEAM BUILDING | Manage and develop Marketing Coordinator

Required Qualifications

6-8+ years of professional SaaS content marketing experience at startups or fast-paced environments

Bachelor's degree in marketing, advertising or a related field required

Proven professional experience creating visual/graphic designs, short- and long-form content, digital marketing (email, social, paid search, SEO, etc.) campaigns and using Adobe Illustrator, Sketch or other design tools

Strong portfolio demonstrating your design process and examples

Excellent written communicator and storyteller

Excellent visual communicator with a natural eye for design

Proven experience in content design and creation

Proven experience with digital marketing techniques and tools, such as WIX, Google Analytics and ActiveCampaign or similar tools

Passionate about the opportunity to take ownership of a marketing plan and bring it to life

Enthusiasm and the ability to thrive in an environment of constant change

Action-oriented

Solution-oriented

Excellent project management skills

Technology industry, specifically software experience, is a strong plus